The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
Written by Sophie and last updated on feb 08, 2023.
PS: The following content contains spoilers!
PPS: I will admit that parts of this page was written with the help of AI - it makes my work so much easier to not start from a blank page!
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
The episode was rated 7.38 from 112 votes.
Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
The episode was rated 7.63 from 112 votes.
From humble beginners in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
The episode was rated 7.88 from 131 votes.
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
The episode was rated 7.93 from 134 votes.
