British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.
Written by Sophie and last updated on feb 12, 2023.
PS: The following content contains spoilers!
PPS: I will admit that parts of this page was written with the help of AI - it makes my work so much easier to not start from a blank page!
This week the two teams have to create a new piece of portable gym equipment and create a poster advertising it. They then have to demonstrate the equipment. At the end of the show one of the candidates from the loosing show is fired by Sir Alan.
The episode was rated 8.09 from 11 votes.
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The episode was rated 8.09 from 11 votes.
The candidates must design their own brand of tissues, and create both a TV commercial and printed advertisement in order to promote the product.
The episode was rated 8.09 from 11 votes.
The remaining ten candidates are given the task to promote a card that grants the bearer money for private jets. When they need a private jet, they use the card to show that they have the money.
The episode was rated 8.09 from 11 votes.
The candidates are given the task of a new breakfast cereal with a brand identity including a name for the cereal, design for the box and film a TV campaign that will appeal both to the parents and the children.
The episode was rated 8.18 from 11 votes.
It's time for the candidates to practice their sales technique once more, as they have to sell live on TV to the public. However, this task is not as simple as it may seem, as the teams are also required to choose which specific products they want to sell.
The episode was rated 8.18 from 11 votes.
The candidates must rent out expensive sports cars.
The episode was rated 8.20 from 10 votes.
The eighth task starts with an early morning trip to Waterloo Station, but the teams are not going anywhere; underneath the railway arches is a big screen with a message from Lord Sugar. He tells the teams to take a look around; they are surrounded by graffiti, and this is what they will be selling next. The teams have one day to meet and convince up-and-coming urban artists that they are the right team to represent them in a one-off gallery sale.
The episode was rated 8.20 from 15 votes.
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The episode was rated 8.25 from 12 votes.
The candidates set off on a two-day business trip to Marrakesh, where they are challenged to find the best deals possible when buying 10 items in the city's markets. The budding entrepreneurs race against time and tempers flare as the deadline approaches.
The episode was rated 8.27 from 11 votes.
The eight survivors try to succeed in the world of fashion at Top Shop in Oxford Circus, London.
The episode was rated 8.27 from 11 votes.
With one candidate fired last week, the remaining 15 are given the task to design products for dogs. These ideas must then be presented to three pet stores.
The episode was rated 8.29 from 14 votes.
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The episode was rated 8.30 from 10 votes.
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The episode was rated 8.33 from 12 votes.
Week four of Sir Alan Sugars search for his apprentice. Sir Alan Sugar challenges the teams to set up their own cosmetics business.
The episode was rated 8.50 from 12 votes.
